Local Search Engine Optimization (SEO)
What is Local SEO?
Local SEO is a search engine optimization tactic that helps your business appear in more local Google searches. Marketers use specific strategies, tools, and maneuvers to improve ranking in Google Maps search results, mobile search results, and location-based results, such as “Marketing in Dallas”.
Google Business Profile
Your company’s Google Business Profile, formerly Google My Business (GMB), allows your company to be shown on Google Maps in location-based searches and can help your site rank higher in Google searches. Through your Business Profile, Google allows you to list your location and contact information along with showcasing your business services. When your Google Business Profile is created with SEO in mind, your profile may rank higher in Google Maps searches as well as in organic searches.
Social Media Platforms
Social Media Platforms Creating and properly managing social media pages for your business can help your company gain online web presence, or authority, in search results surrounding your industry. Google’s user-based business model creates a landscape where the most authoritative sites as judged by Google’s algorithms are shown first in order to give the user a good experience.
Secondary Directories
Throughout the internet, thousands of directories list business information including your company’s address and contact information. Ensuring that each of these directories lists the correct information helps Google crawlers recognize similar listings, giving your company more “authority” in Google’s eyes.
Local SEO Platforms
On-Site Local SEO Strategies
Compass Point Marketing uses multiple types of keywords within your site, including long-tail and location-based keywords to develop a robust keyword map for your business. This helps Google and other search engines discover where your business is located and can help your site rank higher in your local area. Our experts also use geotagging images with their location, Google Maps implementation, and more to develop a multi-faceted local SEO plan specific to your area.
Off-Site Local SEO Strategies
The Compass Point Marketing team also uses many off-site strategies to help ensure a higher ranking for your site in local searches. Off-site techniques boost rankings through information continuity, platform range, and secondary viewership. The CPM professionals use each of these tactics to build a complete online presence, helping present your business throughout web platforms for boosted authority.
Local SEO Services You Can Trust
Local SEO has never been more beneficial than it is in today’s modern marketing world. The marketing gurus at Compass Point Marketing work with you to create a local SEO plan that gets more traffic to your site with higher rankings on Google and other search engines. Get Started on your local SEO today and use your business location to your advantage.
