Search Engine Optimization
When you’re looking for a search engine optimization team that strategizes with you to reach your business goals, Compass Point Marketing can help. We create a multifaceted plan that raises the quality of your website while increasing rankings on search platforms like Google and Bing.
What is Search Engine Optimization?
We’ve all heard about it- Search Engine Optimization. We know it has something to do with keywords and Google. But few have a good understanding of the term; Enter the Compass Point team.
Search engine optimization is simply making your website more favorable to search engines so that they rank you higher in search results. With over 400 million active websites online at any given time, this is no easy feat. It involves a well organized and thought-out strategy and continuous work. The Compass Point SEO experts work with your company to develop and implement a plan that works for you.
Why Does My Business Need SEO?
As a business owner, you are constantly bombarded with “marketing tactics you must be doing if you want to get anywhere in business” or one of the hundred other messages you receive through email, phone calls, and texts every week.
SEO is different. When a user performs a search, they typically choose an option that’s listed with the map or on the first page of results. In fact, only .63% of people move on to the second page. That means if you’re looking to get business online, your site better have SEO. Let CPM help you get your business discovered online.
The Primary Elements
of Great Search Engine Optimization
While there are countless SEO tactics, strategies, and game plans, there are a few primary ideas that they all share. These ideas are known as the foundation of good SEO. Our professionals build your SEO foundation quickly and completely so that each following tactic is at its most powerful.
Website Layout Planning
Search engine optimization begins before the site is ever built. SEO begins with what ideas, services, or products you want to promote on your website. Once you have figured out the purpose of your site, you can begin to plan the pages. Each page should be structured correctly so search crawlers can easily follow the breadcrumbs (or trail in and out of each page). Remember, the easier your site is to crawl, the higher your site will rank.
Accurate Keyword Mapping
Once you’ve decided your page focus, you can begin deciding which keywords your site pages will focus on. These decisions are made after extensive research surround keyword focus, intent, search volume, and more.
Finding the Right Words
Once the right keywords are found, it’s time to create content. SEO focused content should be written with a focus on the predetermined keywords, keywords synonyms, and keyword phrases, all while being useful and interesting for the reader.
Linking & Loading
Inserting proper links onto your pages provides a good user experience, which can help your site rank higher in search results. Google likes to display sites that deliver a good experience to the user. Sitelinks should include both internal and external links, and should be mapped to ensure balanced coverage. Load speeds are also controlled, keeping coding and media optimization in mind to keep each page’s load speed low.
Behind the Digital Curtain
Search Engine Optimization isn’t just about the content, however. A great majority of SEO happens in the coding behind the scenes, or “on the backend”. These tactics include things like meta tags and schema. Meta titles and meta descriptions are used to give an overall view of each page. These are used by crawlers as well as being displayed on search results platforms under the page link. Schema is used by crawlers as a bullet pointed list of what’s included on each page. Each of these makes your website easier to crawl, boosting favorability by search engines.
What Makes Compass Point Marketing Different?
Compass Point begins each search engine optimization strategy by discussing your company’s goals with you. This way we can strategize on the best ways to reach those goals through SEO. For instance, a company that is trying to raise brand awareness will have a very different website and SEO strategy than a business that is trying to drive online sales. The CPM SEO team works with you every step of the way so you know you’re always in the loop. We answer your questions and discuss previous, current and future steps with you because we truly believe that marketing works better when it’s a team effort.
If you’re looking for a different way to SEO, call the search engine optimization experts at Compass Point Marketing.
