Expert Dallas SEO Company by CPM
How do we
Compass Point Marketing is a leading SEO company that uses a multi-faceted approach to provide comprehensive Search Engine Optimization services that fit your company’s specific needs. Our SEO company specialists work with you to identify your unique needs and build a customized SEO plan that increases search rankings while building site health and usability.
From metadata implementation to content addition, our experts deliver real, trackable results that don’t plummet in a few months. In fact, our tactics are known for their longevity and continued results. Compass Point’s campaign results are regularly monitored and adjusted to ensure that your website’s SEO is always in tip-top shape.
Why SEO Matters to Google
In the Google world, nothing matters more than user experience. SEO is, in essence, building a strategy to create the best possible user experience, from beginning to end. Compass Point uses your company’s marketing goals to create a completely unique SEO strategy for your company.
From the moment a user performs a search, SEO is critical. When a search is done on Google, the platform’s algorithm immediately takes inventory of all websites. Google uses factors like content relevance, content quality, and load speeds along with aspects such as location proximity, site usability, and industry authority to create a list of websites to present to the searcher. The better the website rates with Google, the higher it appears in relevant search results. Your Compass Point team is dedicated to ensuring that your site is at its most user-friendly state every time a search is performed. We regularly analyze and update SEO details to ensure your website is always correctly optimized for the audience you want to reach.
The Elements of SEO
Google and other search engines are always updating their algorithms and changing the strategy for rating sites in search results. Therefore, SEO strategies and tactics are also always changing. Count on Compass Point Marketing as your SEO company to ensure your website is utilizing the latest, most applicable SEO strategies.
Keywords For SEO
Most SEO tactics are centered around the keywords or the set of search terms that you want to appear for in search results. These keywords are decided upon during the initial strategizing and goal setting. The keywords will be used in everything from front-end to content to back-end data.
Technical SEO
Backend data should be structured with the decided upon search terms and should be varied. Data like image alt text should be descriptive to each image while meta descriptions and meta titles should be descriptive to the company.
Local SEO
When a user performs a search with their location tracking on, proximity becomes a factor in the search results that appear. Compass Point works to ensure that you are optimized for local searches by using location-based SEO tactics such as long-tail keywords, image location optimization, and schema data, to name a few.
Content Really Is King
No matter how many SEO strategies you put into play, they won’t work without great content. Your website’s content must present useful, original information that is relevant and accurate. Plagiarized, copied, or just plain poorly-written content may cause Google to flag your site or even deindex it from search results altogether. Compass Point Marketing is here to help ensure your content is high-quality and indexed well by Google and other search engines.
The Compass Point SEO Difference
When you work with Compass Point Marketing as your SEO company, you can rest assured that your website is fully optimized for traditional searches and location-based searches. We work with you every step of the way so that you are always in the loop of what’s going on with your site. We meet with clients regularly to discuss strategies, results, and upcoming plans so you are never surprised. The Compass Point team takes pride in helping each of our clients reach their business goals, and we take that job very seriously. Your Success is Our Success. Call our SEO company professionals today.
