Website Redesign
Website Redesign by Compass Point Marketing: Elevate Your Online Presence
In today’s digital landscape, your website is often the first impression potential customers have of your business. At Compass Point Marketing, we understand the importance of a well-designed, functional, and engaging website. Whether you’re looking to enhance your site’s aesthetics or improve its performance, our comprehensive website redesign services are tailored to meet your needs. Here’s how we approach website redesign, with and without an SEO focus.
The CPM Website Redesign Process
Consultation
Planning
Design
Development
Testing
Launch
Redesign with SEO Focus
A website redesign with an SEO focus aims to improve your site’s visibility and ranking on search engines. Here’s how we integrate SEO into the redesign process:
SEO Audit: We conduct a thorough SEO audit of your existing site to identify current performance and areas needing improvement.Keyword Research: We research relevant keywords and phrases to target, ensuring your content is optimized for search engines.
On-Page Optimization: We optimize meta tags, headers, and content with target keywords and ensure proper internal linking.
Technical SEO: We enhance technical aspects, such as site speed, mobile-friendliness, and XML sitemaps, to improve search engine crawling and indexing.
Content Strategy: We develop a content strategy that incorporates valuable and relevant information to engage users and boost search engine rankings.
Performance Tracking: After launch, we monitor SEO performance using tools like Google Analytics and Search Console, adjusting strategies as needed for ongoing improvement.
Redesign Without SEO Focus
A redesign without a specific SEO focus emphasizes aesthetics and functionality, but still benefits from basic optimization practices:
Visual Design and Usability: Our primary focus is on creating a visually appealing and user-friendly website that aligns with your brand identity.
Content Presentation: We ensure that content is well-organized and engaging, improving overall user experience.
Technical Quality: We maintain high standards in technical aspects, such as responsive design and site speed, to ensure smooth operation.
Basic Optimization: While SEO is not the primary focus, we still implement basic SEO practices to ensure the site is search engine-friendly.
The Compass Point Difference
At Compass Point Marketing, our goal is to deliver a website redesign that not only looks great but also serves your business objectives. Whether you require a redesign with a strong SEO focus or simply need a fresh, modern look, our team is here to guide you every step of the way. Contact us today to start your website transformation journey.
Call us today to get started on your digital marketing plan and see how today’s marketing tactics can help you.